Soundararadjane S. serves as the Chief Executive Officer of HyFarm, the agri-business arm of HyFun Foods, and is widely recognized as a leading voice in India’s fast-rising processing-grade potato sector and a champion of technology-enabled, value-driven agriculture. With over three decades of experience across agribusiness, integrated supply chains, and farmer development, he brings deep domain expertise and a strong commitment to building modern, efficient, and resilient potato ecosystems.

At HyFarm, he leads the development of a next-generation production architecture grounded in modern agronomy, digital traceability, and sustainability-led practices. His work focuses on elevating storage-grade quality, reducing field-to-factory variability, strengthening farmer partnerships, and ensuring predictable, high-performance supply for India’s processing and foodservice industries.

Soundararadjane’s leadership is defined by strategic clarity and a farmer-first philosophy. He integrates science, field intelligence, and collaborative value-chain design to create scalable, quality-driven potato systems tailored for emerging markets.

An active contributor to global potato dialogues, he brings to the World Potato Congress insights from India’s rapid transformation—highlighting how technology integration, purposeful leadership, and transparent supply chains are shaping the future of processing-grade potatoes in high-growth economies.